“Open” culture in academia is everywhere, encompassing everything from open source software & hardware, to open education (such as freely available homework problems, tutorials, example builds, tests, and lectures), to open access publications & data, and so much more. But what does it all mean? What myths are associated with the open movement? How can a campus community successfully navigate the open landscape? And most importantly, why does it all matter? Join this Open South panel session to learn why open culture matters for academia. Gain a better grasp of definitions and tools related to open culture, and successfully navigate the open landscape. Hear multiple perspectives from around campus. Be invited to engage with our Open South Faculty Learning Community working to better serve our students, departments, and communities. Knowledge is open; let’s learn together!